CMO Strategy Group is best thought of as your architect and general contractor for marketing, rolled into one package. When remodeling your home, kitchen or bathroom, it is best practice to hire an architect to develop the overarching plan and a general contractor who manages the process start to finish. In a remodel the architect and contractor are siloed. The architect develops the plans (in partnership with you) while the contractor is responsible for the implementation of the plan, budgeting and managing the multiple subcontractors needed to complete a complex job. General contractors will manage permitting, demolition, subcontracting plumbing, electricians, carpenters, cabinet installation, tile installation, counter top installation, etc., all the way to the end of the project.
A marketing project should be approached the same way- except the architect and the general contractor should be rolled into one. First you need to identify the objective – grow revenue, target a new segment, launch a new product or service, expand geographic reach, develop new channels and partnerships to drive sales, etc. CMO Strategy Group can work with you to quickly define the objective and architect the plan. The next step is to rapidly audit marketing assets. That includes reviewing your current tactics, assessing your teams strengths and weaknesses and determining what tactics are going well, what can be improved and what is being missed altogether.
The next step is to put together a plan and budget to achieve your goals. The CMO team can help you quickly determine what combination of strategy make the most sense given your goals, budget, timeline, assets and liabilities. There are an infinite number of possible things that can be done. The challenge for most executives is prioritizing these tactics. Most people/employees will gravitate toward things they like to do or know well. Employees tend to put a low priority on things they aren’t experienced with. While this is a natural reaction, we are all resistant to new things, it can cause your company to miss out on engaging customers and growing business. Marketing is constantly changing. What worked yesterday may not work tomorrow.
Once the goals, tactics and budget are established CMO will work with your team as well as our design, development and content creation team to implement the strategy. Many companies retain a design firm without going through the steps above. This does not set your design firm up for success. They are going to give you what you asked for . . . but are you asking for the right things? In most cases, the answer is no.
Your internal marketing team is buried putting out fires and driving what has always been done or what has worked up until now. Internal teams do not typically have time to attend conferences and read up on industry trends. You wouldn’t be where you are without them, but you are going to need a new perspective to get to the next level.
CMO has a team of creative minds, which we bring to bear on your project. This includes strategy, design, web, mobile, print, photography, videography, content creation, media relations and more. We tell stories for and about your brand in partnership with you to achieve the goals you have set. We are experienced people and project managers and can help bring out the best in your team and ours.
Good marketing requires a mosaic of tactics to reach and engage your customers. CMO Strategy group will help you establish the foundation for marketing success and then guide your marketing campaign to customer contact and success.
CMO can also plan and manage your media buy if that is part of your strategy. However, CMO Strategy Group is not an advertising agency. We do recommend Pay-Per-Click Adword campaigns, and in rare cases even recommend traditional advertising. We often help our clients implement campaigns alongside their internal teams, serving as project managers, culture change managers, and technology solutions providers when needed. We charge a project fee or hourly rate to provide these services. This makes us marketing tactic agnostic.
How much will a campaign or product launch plan cost? We have created product launch and campaign plans from $2,000 for a small company to $50,0000 for a large-scale global product launch. It depends on the market research and level of detail required, number of variables, size of the internal team and the hours needed to plan and implement a launch. Let’s discuss how to remodel your marketing strategy.