CMO Strategy Group, Inc.
55 Lopez Avenue
San Francisco, CA 94116
Why consider the CMO Strategy Group approach? In today’s world, companies need an integrated approach to marketing that brings all the potential touch points together into an effective strategy – focused on those activities and tactics that generate the biggest returns.
The world of marketing is undergoing dramatic shifts. Consider the following: consumers are harder to captivate. Today, capturing a consumer’s attention takes a minimum of 5-7 touch points from multiple sources including: social media, email, digital ads, videos, direct marketing and more.
We’ve served clients large, medium and small. We understand what it takes to build brands, reach your core audiences (consumers and business) and achieve your overall goals. We have influential relationships and experience with both traditional and non- traditional media. And we’ve developed and executed multitudes of successful strategic (and creative) campaigns. We are experts in message development, offer the right combination of smart strategy and flawless execution, know which methodologies and tools will deliver high-impact results and are committed to excellence. Our goal is to simplify your life by helping synthesize and prioritize the many different marketing tools available.
An integrated marketing plan. CMO Strategy Group believes that companies must create 360-degree campaigns that reach their targets in all the places they are engaged. They need an integrated approach to marketing that brings together and synchronizes: their web presence, face-to-face interactions, telephone interactions, retail and distribution strategies, packaging, social networks, blogs, online media sites, local media, advertising, customer reviews, grassroots activities and printed collateral. And it must be a bi-directional conversation, not a one-way push of marketing messages. It requires the development of a sense of community with your customers. Customers want authenticity and an engagement experience that is relationship-based versus transactional.
Our Process. The CMO Strategy Group process begins with the swift and focused development of an Integrated Marketing Strategy Recommendations Report. This report gives a client a selection of options and a roadmap for execution that they can implement themselves, or choose to bring in support for selected elements. This allows them to balance their available resources with the desired pace of implementation. Our business model is to bring a lot of focus to the project in the strategy phase to help get the marketing effort zeroed in on activities that drive the greatest results.
Customized Solution. There is no one size fits all solution to marketing and sales. Each company and product has a unique value, story and target audiences. Reaching those audiences and converting impressions to sales requires a unique mix of tactics that are tested and revised constantly to drive results. Our team of veterans know what works and are constantly testing new methods. Whether it is internet marketing, social media, media relations, or more traditional tactics, let our team of marketing experts become your guide.