Managed IT (cloud) services is a rapidly growing sector- and small to mid-sized businesses are expected to shift to the cloud in larger numbers over the next five years. However, the factors that drive adoption of this technology are very different from the larger enterprises that make up most managed services clients today. How will you market your managed services offerings to capitalize on this shift?
9/11 changed my life and taught me important lessons about marketing, crisis communications, change and life.
A prospective client recently asked me, "How do I use CMO Strategy Group?" Here are my thoughts on how best to use an outside partner to help you take your business to the next level.
I recently spent six months managing a team dispersed between multiple locations. Here's what worked and what didn't.
The knowledge gained from 20 years of experience isn't captured effectively in a bulleted list of past responsibilities and accomplishments. Knowledge and eventually wisdom come from...