According to a recent study by CMOSurvey.org, Marketing Outsourcing - outsourcing of marketing is growing fast. Parts of the study examining why companies are outsourcing parts of the marketing function are reproduced below or you can click a link to the full study. CMO Strategy Group is at the leading edge of this trend, helping a growing number of clients with marketing. Our experience is validated by this study. Marketing is rapidly evolving and requires a broad range of expertise across multiple disciplines.

Tim Priest, President of CMO Strategy Group, had a guest column published in the February 10 issue of the Portland Business Journal. The column, reproduced below, is focuses on Oregon businesses but is applicable to all NW businesses. This is the first in a series. We'd love to know what you think.

This past year has been amazing. Here at CMO Strategy Group we took on a limited number of engagements and worked to maximize our impact with those clients. A synopsis of some of our projects follows. At the end of the day the credit for growth belongs to our clients. We are honored to be able to contribute our experience and counsel to such great companies and management. Here are our combined stories:

Each marketing challenge is different and there is no silver bullet. Good marketing requires a mosaic of tactics implemented in tandem to connect to potential customers on their terms.

Good customer understanding starts with collecting the right customer data and linking it to transactions with them. Customers have a life with you. Like the growth of your children, you want to be able to look back, remember the turning points, and celebrate the whole relationship.